Young kid on the block Ravi Shankar talks about fashion and all that jazz...
“I don’t think
designers should
get overworked on commercial
viability issues."
Let’s start with your latest collection at LFW SS13...
Well, besides being my first collection at such huge platform, it is also going to make my aesthetic base as a designer. It speaks of a Bohemian language that has been perfected in an urban setup, giving an edge to men’s fashion with lots of draped styles extending an unisex appeal to men, which I think is quite refreshing in the current fashion scene for Men.
Inspiration behind the collection ?
Any good visual (good is subjective..haha) is capable of inspiring me, and it is all around. Lately i have been watching lots of visuals related to Lord Shiva, Banaras, Cosmic existence and other very ascetic visuals, that inspired my first collection. It is more like, if those Sadhus had to attend a fashion week, what would they dress up like.
How about commercial viability of your designs ?
I don’t think designers should get overworked on commercial viability issues. If you make good designs, it will automatically fetch you decent money. If you want to become a billionaire, quit design.
Who do you think of as your ideal customers?
If you talk about occasion, it’s mostly street-lounge wear. If you talk of people, anybody who puts in brain along with money while shopping would wear them. It is also quite individualistic in style, so I don’t really expect to have a huge customer base for my name, and besides that’s not what i really want.
Any special plans to reach out to people who you want to..?
One of my college friend’s , David Kiro, owns a chain of restaurant, which is more like an open huge lounge spaces. It is based in Goa and has smaller branches in Pondicherry, Delhi, bangalorand Kottayam, and they retail garments as well from different off-beat brands from all across India. I am also planning to make this label present in those spaces.
Besides, I have spoken to few other retail spaces in india, as well as outside India, that includes Sumatra, Australia, japan, Netherlands and Brazil. But, nothing has been finalized as of yet.
How do you place yourself in the current fashion industry ?
It is quite early to say anything. I have just entered this grand industry, and just finished showcasing my first collection. Got good reviews from from media as well as buyers. Looking forward to what’s in store for me. LFW has proved to be a great platform.
Any special plans to reach out to people who you want to..?
One of my college friend’s , David Kiro, owns a chain of restaurant, which is more like an open huge lounge spaces. It is based in Goa and has smaller branches in Pondicherry, Delhi, bangalorand Kottayam, and they retail garments as well from different off-beat brands from all across India. I am also planning to make this label present in those spaces.
Besides, I have spoken to few other retail spaces in india, as well as outside India, that includes Sumatra, Australia, japan, Netherlands and Brazil. But, nothing has been finalized as of yet.
How do you place yourself in the current fashion industry ?
 What is your next destination ?
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photography by Anshul
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